|Kursusnavn (dansk):||E-business og iværksætteri |
|Kursusnavn (engelsk):||E-business and Entrepreneurship |
|Semester:||Forår 2016 |
|Udbydes under:||Bachelor i digitale medier og design (bdmd) |
|Omfang i ECTS:||7,50 |
|Min. antal deltagere:||12 |
|Forventet antal deltagere:||0 |
|Maks. antal deltagere:||52 |
|Formelle forudsætninger:||Please note that this course is only available for students enrolled in the programme Digital Media and Design.
Please note, that due to technical challenges, changes may occur before the start of the semester (week 5) – this applies to all sections of the course description.
|Læringsmål:||After the course the students should be able to:
1. Reflect on and apply the entrepreneurial process described in “The Start Up Owner’s Manual” by Steve Blank and Bob Dorf.
2. Discuss the outline of a business and implementation plan for a new e-business concept or idea.
3. Asses the viability, profitability and risk of a business model, including legal issues and financing and cash flow considerations.
4. Analyse a business opportunity and present it as an elevator pitch.
|Fagligt indhold:||This course provides an introductory overview of the necessary activities and analysis, and the challenges that need to be addressed in order to assess the business value of an idea and take it to market.
As the course provides only an introductory overview, it will not in itself give sufficient basis for taking a business idea to market successfully. Students having a business idea they might wish to commercialize are invited to explore and develop their business idea in their bachelor thesis, drawing on the methods and models introduced in this course.
The topics covered are:
• Introduction to entrepreneurship and building an entrepreneurial team
• Recognizing opportunities and generating ideas
• Developing and defining a customer segment and value proposition
• Development of an overall sustainable business model
• Industry and Competitor Analysis
• IPR and legal
• Getting financing and/or funding
• Writing a business plan
The course consists of 12 weeks with lectures, exercises/case work/group presentations and home work. Each group selects a business idea/opportunity to work with. The busi-ness ideas/opportunities should be concepts or new business ideas which can be ana-lyzed for feasibility and worked on, modified, or potentially discarded and replaced, throughout the course, leading to an outline of the business and implementation plan for the opportunity finally selected, which is presented at the exam with a recommendation on how to proceed with the idea and bring it to market, covering all the intended learning outcomes listed above.
Each group presents their findings during the course and receives feedback. Based on the feedback the groups update and hand in their final report. Lectures are based on dia-logue; Students are expected to participate actively and discuss ideas and concepts de-bated during the lectures.
|Obligatoriske aktivititer:||Der er ingen obligatoriske aktiviteter. Vær venlig KUN at ændre denne tekst når der er obligatoriske aktiviteter./
There are no mandatory activities. Please, change this text ONLY when there are mandatory activities.
|Eksamensform og -beskrivelse:||D2G Aflevering med mundtlig eksamen der supplerer projekt. Delt ansvar for projekt., (7-scale, external exam)|
The written work consists of an 8-10 page report that presents the key points of a busi-ness plan, highlighting the most important findings from each of the analyses’ presented in the course (see intended learning outcomes).
The written work is undertaken in groups of four or five. Scope of the report: Max 10 pag-es. Additional information may be put in appendices. The students cannot expect the ex-aminers to have read the appendices, and the appendix will not be considered in the asssessment. The appendices serve as reference for readers with special interest in understanding more details about specific points made in the report.
Exam is 20 min per student including evaluation and feedback.
The oral exam is individual, each student starts with a 4-5 minute elevator pitch presenting the business case. The exam assessment is based on the student’s capability to fulfill the intended learning outcomes listed above in the report, in the elevator speech, and in the quality and preciseness of the answers obtained during the questioning at the exam.
|Litteratur udover forskningsartikler:||The Start Up Owner’s Manual, Blank, Steve & Dorf, Bob, 2012 |